
How to Tell Powerful Stories Telling a powerful story is never an accident. A story is one of the most effective tools we have to communicate a faith message that resonates with the heart. Jesus modeled the power of a parable throughout the Bible. A story with powerful impact always features: 1) a person, 2) a problem, and 3) a before and after scenario. Telling that story requires identifying it, capturing and editing it to include the right balance of detail to touch the emotions. The impact is almost always found in the details, but mismanaging those details (too many, too few for example) can kill the impact. It is important to research ahead and have an angle before you start. Perhaps your story will spotlight the impact a ministry had had on one of your members or one of your ministry partner beneficiaries. Consider specific questions before you interview them, and build them up by smiling and encouraging them to share their experience honestly for the benefit of oth...